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Book Review: Good to Great

Good to Great by Jim Collins was published in 2001 and it is regarded as a modern classic of management theory. He discussed and identified some key factors that can convert good or average companies into a great company. Collins selected various companies like Abbott, Well Fargo, Phillip Morris, Circuit City, Kimberly-Clark and many others to show that these companies have sustained their growth as compared to other companies in the market. He explained through various facts and figures that companies who have transformed from Good to Great are those companies who have followed three main rules....

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